FASHION is a word that elicits images of flashing lights, a luxurious world
of glamour, and often-provocative takes on style. Its influence
pervades over not only what we wear, but also what we carry, how we
style our hair and make-up and, most importantly, how we spend on these
exploits.
The world looks towards the fashion capitals –
London, Paris, Milan and New York – for haute inspiration and the
latest trends. However, in more and more cities around the world,
fashion creatives are taking over
their own runways and expanding an industry known for being
historically elitist. Some like Sydney are two short years away from the
second decade of their Fashion Week. At home we are sashaying in the
same direction with a Fashion Week that is in its third year, and is
pioneering a platform for local design.
However, the true test of fashion is whether consumers are willing to cash in. Locally,
it is impossible to ignore the surge in boutiques and fashion
emporiums, offering fashion for every pocket and nearly every taste.
What interests me is what is behind this seemingly booming fashion
industry and are we really buying it?
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